Keep it easy to read
Select a nice font, keep it the same throughout your site, and watch the number of colours you use. Be careful with graphic selection and use since they delay the load time (the amount of time it takes to load your site into the browser) This is also true with frames, Java applets, and plug-ins. If you do decide to use these features, be sure to offer a no frame and no graphics option. Remember, the longer it takes to load your site, the more likely visitors will simply move on.
You want your customers to be able to find, view and order a product within three clicks. To ensure this happens, you’ll want to include an easy to find navigation bar on each page. You also want to keep the look of each page consistent so your site doesn't come across as cluttered and unorganized. A site map is also a nice feature so they can get a whole perspective.
Your site is there for anyone to read, so be sure it has no spelling errors and is easy to understand. Regardless of your target market, you may want to have your web site translated into various languages.
For translation information,www.uniscape.com, Free translation.
Your customers will want to know in real-time what their total “purchase price” is going to be, including shipping and taxes. It is recommended you have this option on your site.
If possible, be sure to include references, quotes, and testimonials from customers who are happy with your product or services. Include their names, company and respective comments. It would not be too much to devote an entire page to these types of promotion.
You may want to have a “feedback page” where your customers can enter information about themselves quickly and easily. If you have a newsletter, this is a good time to have them enter additional areas of interest to help tailor discounts, newsletters, specials events, classes, etc. to these particular clients according to the information they’ve entered.
Once the sale is made, you should maintain a high level of customer service and support. Send out an email acknowledging the receipt of the order and thank them for the order. If you offer online customer service and support options, either provide the links, contact informations or fee structure.
If you are selling products that can also be obtained in a brick and mortar store, since it’s less expensive to operate a web store, pass some savings on to the customer. Offer discounts, free shipping, a small gift, anything that lets your customer know you appreciate they are using the convenience of your on-line offering, and make it a win-win situation for both parties.
If you are selling something, ask for the order, if you want them to call you, place a 1-800 number in their face, set up a live response system, have a "Buy Now" or shopping cart button on every page. Whatever action you desire, make sure you set up for it.
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